MétaCan
Menu
Back to cohort
Record W1751913781 · doi:10.15173/mjc.v10i0.278

Cross-promotion, Self-Promotion Effects in News Media

2014· article· en· W1751913781 on OpenAlex
Christopher Terry

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.
venuePublished in a venue whose home country is Canada.
aboutThe title or abstract carries a Canadian signal from the geographic lexicon.

Bibliographic record

VenueThe McMaster Journal of Communication · 2014
Typearticle
Languageen
FieldSocial Sciences
TopicMedia Studies and Communication
Canadian institutionsMcMaster University
Fundersnot available
KeywordsAdvertisingPromotion (chess)BusinessHerdingPolitical scienceGeography

Abstract

fetched live from OpenAlex

In this paper, the use of self-promotion and cross-promotion in news media is examined through a study of Canadian media giant, Bell Media’s CTV News multi-platform news operation. Through a content analysis of four CTV News platforms; conventional television, specialty television, their website and mobile application, a pattern of promotional use emerges. This pattern, which I refer to as ‘herding,’ is designed to influence viewers to shift their viewing patterns towards more lucrative areas where advertising is more valued by the media owner. There are also concerns by media experts that promotions combined with advertising have a direct effect of diminishing the quantity of news available on these platforms thereby reducing the public’s ability to be informed about issues of the day.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.005
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Other design · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.641
Threshold uncertainty score0.415

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0050.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0010.000
Scholarly communication0.0000.000
Open science0.0020.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.034
GPT teacher head0.324
Teacher spread0.290 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it