공연예술콘텐츠를 활용한 문화산업단지 조성 사례 연구

The purpose of this paper is to discuss the strategies for promotion of cultural industry focused on the development of performing arts complex center, reviewing the current performing arts environment in Korea. In order to have better understanding of the impact of performing arts complex center to the enhancement of cultural industry, I studied the TOHU, la Cite des arts du cirque, in Montreal, Canada, a very unique circus arts complex center in the world, as a successful model in its field. Before analyzing the management system of the TOHU Center, I first tried to clarify the general definition of the terms related to cultural industry and performing arts content. Secondly, I reviewed the current Korean performing arts market and discussed about some of hot issues in conducting industralization of performing arts contents. Then, I examined the benefits and impact of the establishment of a performing arts complex center through the case study of TOHU. The major idea of this study can be summarized as follows. As the global paradigm has been shifted from economic industry to cultural power based on human's emotional feelings, imagination and creativity, the cultual contents is considered as the most important resource which produces a high value-added in modern society. In Korea, the emergence of industralization employing the cultural arts contents has been driven strongly by the both public and private sector. In the wave of the current environmental changes of culture, the performing arts field has been lying under the challenge of industralization, along the rapid growth of box-office income in the musical area, initiated by the first success of 〈Phantom of the Opera〉, in the year of 2001. It might be fortunate to tell that the Korean performing arts market has been continuously growing and now is time to consider industralization, however, some of critical issues and problems have been found. It means, for example, the high income earned genres are lopsided only the two sectors such as musicales and live concerts. Another issue in performing arts market in Korea is the lack of the distribution system that supply business opportunity to production companies, promoters and presenters. In my view, the industralization for performing arts does not solely mean the increase of gross of box-office income but it should be supplied a satisfying environmental production system. Then, the learning from the case study of TOHU may give us some idea of what would be the good points which promote performing arts contents and develop cultural industry. TOHU Circus arts complex center was composed of the three main bodies, such as En Piste, a national organization of circus arts professional groups in Canada, the National Circus School, and Cirque du Soleil, the global entertainment business company which involves in producing and presenting the circus arts. The most interesting thing about THOU is all the useful infra and resources for promotion of circus arts are gathered in same place and exploring a form of cultual industry cluster. In this special district, for example, the circus arts are produced as a cultural product by the Cirque du Soleil, staged by the members of En piste in theater and consumed by visitors and tourists. Additionally, the promising young circus artists are trained as a professional artist and hired by Cirque du Soleil company after finish the school. In short, TOHU has been considered as one of the successful projects which was transformed into cultural area from the site used be a polluted industrial dump. The idea of TOHU was to create the City of Montreal as the world's biggest international circus community into an attractive place which draws lots of professional circus artists from the world, as well as international tourists. As a result of the study of TOHU, I found out that the cultural resources, specifically, performing arts contents, such as music, dance, theater, circus and so on, whatever they are non-profit or for-profit arts, can be effectively employed as a strategy to enhance quality of life and to increase economic development in the local community depends on how they can be managed. Finally, the cultual industralization based-on performing arts contents should be conducted by the local community's own cultural identity and connected with the characteristics of the local community for the successful future.

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