New Product Development effectiveness: A pathway to sustainable competitive advantage
Bibliographic record
Abstract
New Product Development - NDP is a major source of competitive advantage to companies. Decades of quality research lead to substantial developments. Time-to-market was substantially reduced. The elimination of non-value-adding activities and a controlled, almost error-free flow from idea to launch resulted in substantial reduction of NPD expenditures yet improvements in project quality. Considering how increasingly challenging it is to launch successful products in the market, the question becomes is that enough? This study aims at discussing the idea of a greater emphasis on creativity may lead to a more effective NPD process. A more effective NPD process will in turn generate development of outstanding products; consequently increase revenues, profitability, brand value, stock performance and ultimately sustainable competitive advantages. In terms of organization, firstly this study will contain a literature review about pertinent NPD. Secondly, a conceptual model of NPD enabling both creativity and efficiency, consequently NPD effectiveness will be proposed. Finally, conclusions, limitations, and opportunities for future research will be discussed.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.010 | 0.014 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.001 |
| Bibliometrics | 0.003 | 0.002 |
| Science and technology studies | 0.003 | 0.006 |
| Scholarly communication | 0.020 | 0.011 |
| Open science | 0.001 | 0.007 |
| Research integrity | 0.002 | 0.002 |
| Insufficient payload (model declined to judge) | 0.011 | 0.002 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".