Strategi Client Service Department Mengelola Hubungan Dalam Konteks Komunikasi Bisnis Lintas Budaya (Studi Kasus Interface Brand Communication Dengan Klien AQUA Danone)
Why this work is in the frame
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Bibliographic record
Abstract
Salah satu peranan dari Departemen Client Service adalah melakukan pengelolaan hubungan dengan klien yang beragam latar belakangnya. Dalam melakukan pengelolaan hubungan tersebut agar dapat terjalin dengan baik, dibutuhkan strategi yang tepat. Untuk menciptakannya, maka perlu dilakukan pemahaman akan latar belakang budaya, dimulai dengan aspek mikro hingga makro yang dimiliki oleh klien dan perusahaannya. Pemahaman tersebut dilakukan dengan menggunakan Komunikasi Antarpribadi yang terjalin diantara kedua belah pihak, dengan tujuan untuk menciptakan kedekatan ( chemistry ) antara agensi dengan klien. Penelitian ini merupakan penelitian kualitatif dengan metode studi kasus, dimana AQUA menjadi objek penelitian. AQUA Danone yang merupakan salah satu perusahaan multinasional di Indonesia memiliki pengaruh budaya Barat yang terlihat dari konteks komunikasi yang digunakannya, dimana mencirikan budaya low context yang ada di kebudayaan barat. Kata Kunci : Komunikasi Bisnis, Komunikasi Bisnis Lintas Budaya, Peranan Client Service Department Dalam Biro Iklan, Strategi Client Service Department, Komunikasi Antarpribadi, Chemistry, High and Low Context Communication . One role of Client Service Department is managing relationship with the client from different cultural background. In order to manage the relationship, Client Service Department need to create a great strategy. To create a great strategy, Client Service Department need to understand the cultural background, from the macro to the micro aspect which is owned by the client and the company. That understanding which client and the company has, Client Service Department using Interpersonal Communicatioan to bulid a chemistry between clients and agency. This research is a qualitative case study method, where AQUA become the object of research. AQUA Danone is one of the multinational companies in Indonesia which have influenced by Western culture and in the context of the communication they used – low contect communication. Keywords: Business Communication, Cross Culture Business Communication, Client Service Department Roles In Advertising Agency, Strategy of Client Service Department, High and Low Context Communication , Interpersonal Communication, Chemistry . Daftar Pustaka Buku: Arens, William F. (2004). Contemporary Advertising . 9 th Edition. New York: McGraw – Hill/Irwin. Belch, Michael a., George e., and Belch. (2001). Advertising and promotion . 5 th Edition.Jakarta: PT. Gramedia Pustaka Utama. Bovee, John,. & Thill. (2010). Business Communication Today. 10 th Edition. Pearson education, Prentice Hall. Bungin, Burhan. (2011). Penelitian Kualitatif: Komunikasi, ekonomi, kebijakan public, dan ilmu sosial lainnya. Edisi kedua, cetakan ke-5. Jakarta: Kencana. Curtis, Floyd & Winsor. (2006). Komunikasi Bisnis Dan Profesional. Bandung: PT. Remaja Rosdakarya. DeVito, Joseph. (2013). The Interpersonal Communication Book. Thirteenth Edittion. USA: Pearson Education.Inc. Guffey, Rhodes, & Rogin. (2005). Business Communication: Process & Product. Nelson Canada. Hamid, Heri., & Budianto. (2011). Ilmu Komunikasi, sekarang dan tantangan masa depan. Edisi 1. Jakarta: Kencana. Jeffkins, Frank (Revised by Daniel Yadin). (2000). Advertising . 4 th Edition. Edinburgh: Pearson Educated Limited. Kasali, Rhenald. (2007). Manajemen Periklanan, Konsep dan Aplikasinya di Indonesia . Jakarta : Pustaka Utama Grafiti. Koentjaraningrat. (2009). Pengantar Antropologi . Jakarta: Paperback. Kotler, Philip. (2012). Marketing Management . 14 th edition. Pearson Education. Lee, Carla., Monle & Johnson. (2007). Prinsip-prinsip Pokok Periklanan dalamPrespektif Global . Jakarta : Prenada Media Group. Lewis, Richard D (dalam Deddy Mulyana). (2005). Komunikasi Bisnis Lintas Budaya . Bandung: PT. Remaja Rosdakarya. Liliweri, Alo. (2005). Prasangka dan Konflik Komunikasi Antar budaya Masyarakat Multikultural. Yogyakarata: PT. LKiS Pelangi Aksara. Locker, Kitty. (2011). Bussines Communication: Building Critical Skills. McGraw Hill. Majadikara, Agus S. (2010). Bagaimana Biro Iklan Memproduksi Iklan. Jakarta: Gramedia. Mulyana, Dedy., & Jalaluddin Rahmad. (1993). Komunikasi Antarbudaya. Bandung: Remaja Rosdakarya. Moriarty, Mitchell & William Wells. (2011). Advertising . Ed: 8. Jakarta: Kencana. Pawito. (2007). Penelitian Komunikasi Kualitatif. Yogyakarta: PT. LkiS Pelangi Aksara. Pelly, Usman. (1998). Urbanisasi dan Adaptasi. Jakarta: LP3ES. Purwanto, Djoko. (2006). Komunikasi Bisnis . Edisi ke-3. Jakarta: Erlangga. Rahardjo, Turnomo. (2005). Menghargai Perbedaan Kultural Mindfulness dalam Komunikasi Antaretnis Yogyakarta: Pustaka Pelajar. Santosa, Sigit. (2009). Creative Advertising. Jakarta: PT. Elex Media Komputindo. Samovar, Porter & McDaniel. (2010). Komunikasi Lintas Budaya. Edisi ke-7. Jakarta: Salemba Humanika. Setiadi, N. J. (2003). Perilaku Konsumen : konsep dan Implikasi untuk Strategi dan Penelitian Pemasaran . Jakarta: Prenada Media. Silalahi, Ulber. 2010. Metode Penelitian Sosial . Bandung: PT. Refika Aditama Suryabrata, Sumadi. (2011). Metodologi Penelitan . Jakarta: Rajawali Pers. Wasasmita, Yuyun. (1998). Komunikasi Bisnis dan Professional. Bandung: PT. Remaja Rosdakarya. Jurnal Ilmiah: Hanathasia, Mirana (2012). The Application of PR Communication Model in Investor Relations through Web 2.0. Journal Communication Spectrum. Vol. 2 No.2, hal. 186-199. Lestari, Puji, Retno Hendaningrum & Prayudi (2011). Kompetensi Komunikasi Bisnis Lintas Budaya. Jurnal Ilmu Komunikasi UPN “Veteran” Yogyakarta , Vol. 9 No. 3, hal. 139-249. Rozalena, Agustin (2014). Model Budaya Organisasi Berbasis High & Low Context Pada Kegiatan Komunikasi Bisnis Antarbudaya . Jurnal Lembaga Pengembangan Pembelajaran, Penelitian, dan Pengabdian Kepada Masyarakat . Vol. 15-16 No. 1 ,hal. 29-44. Sunuantari, Manik (2012). Penerapan Budaya Perusahaan dalam Pembentukan Citra Perusahaan Jasa Perhotelan. Journal Communication Spectrum, Vol. 2 No 1, hal 43-62. Syam, Nina W (2000). Komunikasi Bisnis Antarbudaya dalam Era Globalisasi. Jurnal Meidator , Vol.1 No.1, hal. 41-46 . Verner, I Iris (2000). The Theoretical Foundation for Intercultural Business Communication: A Conceptual Mode . International Journal of Bussiness Communication, Vol. 37 No. 1, hal 39-57. E-book: Agus M. Madjadikara. (2010). Bagaimana Biro Iklan Memproduksi Iklan . Jakarta. Daymon, Christine,. & Immy Halloway. (2002). Qualitative Research Methods in Public Relation and Marketing Communication. Canada and USA: Routledge. Publikasi Elektornik: Opini FX Handoyo dalam EPI mengenai Account Executive (2011) dalam www.p3i-pusat.com/epi (akses 27 Februari 2015, pkl. 22:35) Profil AQUA Danone http://www.aqua.com/tentang_aqua (akses 16 July 2015, pkl 22:40) Profil Brand Manager AQUA Danone Ahmad Fauzy https://www.linkedin.com/company/2675834?trk=vsrp_companies_res_name&trkInfo=VSRPsearchId%3A1911946811435247555835%2CVSRPtargetId%3A2675834%2CVSRPcmpt%3Aprimary (akses 16 July 2015, pkl 23:00) Penjelasan Nilai kepemimpinan CODE oleh Charlie Cappetti http://economy.okezone.com/read/2013/04/18/320/793977/aqua-pekerjakan-12-ribu-orang-di-17-pabriknya (akses 16 July 2015, pkl 23:47) Nilai dan Visi Grup Danone http://www.danone.com/en/for-you/candidates/meet-our-people/our-vision-of-leadership/ (akses 16 July 2015, pkl 00.40) Profil Perusahaan Interface Brand Communication Agency http://www.interfacenation.com/ (akses 22 July 2015, pkl 00.12) Nilai atau Filosofi yang ada di Perusahaan Honda http://world.honda.com/profile/philosophy/index.html (akses 29 July 2015, pkl 22:40) Strategi, Misi dan Profil Website Dari Grup Danone http://www.danone.com/en/for-all/mission-strategy/danone-at-a-glance/ (akses 29 July 2015, pkl 22.45)
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.000 |
| Meta-epidemiology (narrow) | 0.001 | 0.001 |
| Meta-epidemiology (broad) | 0.001 | 0.000 |
| Bibliometrics | 0.000 | 0.001 |
| Science and technology studies | 0.002 | 0.001 |
| Scholarly communication | 0.001 | 0.002 |
| Open science | 0.003 | 0.001 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it