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Record W1870006880 · doi:10.15835/buasvmcn-hort:3784

The Role and Place of Public Relations during the Communication Process

2009· article· en· W1870006880 on OpenAlexaboutno aff
Barbu Ionut, Cosmin Mihai Bucur, Denisa Parvu

Bibliographic record

VenueBulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca Horticulture · 2009
Typearticle
Languageen
FieldSocial Sciences
TopicPublic Relations and Crisis Communication
Canadian institutionsnot available
Fundersnot available
KeywordsPublic relationsOpposition (politics)PoliticsCommunication studiesInterpersonal communicationSociologyPolitical scienceSocial scienceLaw

Abstract

fetched live from OpenAlex

Although the term of public relations has never been used before the XX th century, the civilized man has been practicing some empirical forms of the public relations even from the time of forming the social groups. The communication process has replaced the interpersonal consensus and the communication's development has lead to socialization. In Romania, public relations have become a discipline that students study in schools and universities, offering basis notions about the human communication process. Meanwhile the governmental institutions and the business organizations have become conscious about the public relation's importance for their activity's success. Public relations are now essentials for a modern life; therefore, social development cannot be conceived without them. Their existence is organized and developed by the specialized structures which are active, dynamic and innovative. After the First World's War there has been noticed a growth of the interest towards the techniques of public information, this favorable current having a strong development after the World's War II. Public relations have become a well-known and accepted profession and, despite the opposition and the suspicions manifested by a part of the mass media, the information services have been growing fast as institutions. The history of some of the public relations' components identifies with the history of the human communication itself. During the ancient civilizations (Babylonian, Egyptian, Greek and Roman), people were convinced to accept the political, military or religious leaders by various instruments, used even in our days: direct communication, speeches, persuasions, etc. Although our contemporaries have invented the rules of constructing a speech, these rules people have known and used them since Platoon's time. Different forms of communication between men meant to gain confidence, popularity and the public support have evolved together with human society's evolution and development, even though during the human society's development we cannot talk about a conscious and systematic activity of the public relations. Starting with the XX-th century though, public relations have started to develop in a beginner phase in the U.S., afterwards they gained a special attention in Great Britain, Canada and Australia, countries of which juridical and cultural traditions have as a basis, like in the U.S. the English legislation.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.010
metaresearch head score (Gemma)0.016
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: Theoretical or conceptual
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.030
Threshold uncertainty score0.055

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0100.016
Meta-epidemiology (narrow)0.0010.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0030.004
Science and technology studies0.0120.034
Scholarly communication0.0300.020
Open science0.0010.007
Research integrity0.0040.005
Insufficient payload (model declined to judge)0.0090.002

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.017
GPT teacher head0.261
Teacher spread0.244 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designTheoretical or conceptual
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2009
Admission routes1
Has abstractyes

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