Bibliographic record
Abstract
While his name has been largely forgotten in the Western world, Marshall McLuhan and his thoughts are becoming more and more appealing to academics in China. The main causes can be found in six aspects: 1) a new appreciation of the value of Marshall McLuhan’s writing on the effects media has on society due to the dramatic impact the rapidly growing popularity of the Internet in China has had on Chinese people and Chinese society; 2) 457 million Chinese Internet users embracing the sense of belonging to “Global Village”, where they can “extend their central nervous systems”; 3) having experienced so many great changes, Chinese being readily convinced by Marshall McLuhan’s consistent theories that media can change the traditions including the world; 4) Marshall McLuhan’s highly theoretical style of writing provides an opportunity for Chinese academics to extend their research and to expand their own thoughts as well; 5) the significant enlightenment that Marshall McLuhan’s two famous concepts of “Hot Medium” and “Cold Medium” have had on Chinese media where competition is intensely increasing and reform is further taken; and 6) the deep and far-reaching influence that Marshall McLuhan’s theories on media have had on Chinese academic perspectives, and as well as their teaching methodology and technique, particularly in the fields of culture and communication. Key words: Marshall McLuhan; China; Internet; Global Village; Media; the Extensions of Man Resume: Bien que son nom a ete largement oublie dans le monde occidental, Marshall McLuhan et ses pensees sont devenus de plus en plus attrayants pour des universitaires en Chine. Les causes principales peuvent etre trouvees dans six aspects: 1) une nouvelle appreciation de la valeur des oeuvres de Marshall McLuhan qui parle des effets de medias sur la societe en raison de l'impact dramatique de la popularite croissante de l'Internet en Chine et son influence sur les Chinois et la societe chinoise, 2) 457 millions d'internautes chinois embrassant le sentiment d'appartenance au “village mondial”, ou ils peuvent etendre leur systeme nerveux central, 3) apres avoir vecu tant de grands changements, les Chinois etant facilement convaincus par les theories de Marshall McLuhan selon laquelles les medias peuvent changer les traditions, y compris le monde; 4) le style theoretique de l'ecriture de Marshall McLuhan donne une occasion aux universitaires chinois d'approfondir leurs recherches et developper leurs propres pensees et, 5) l'illumination significative que les deux concepts celebres de Marshall McLuhan Media chaud et Media froid ont eu sur les medias chinois ou la concurrence est en croissance intense et la reforme sera en outre prise, et 6) l'influence profonde et de grande envergure que les theories de Marshall McLuhan sur les medias ont eu sur les perspectives academiques chinoises, ainsi que leurs methodes et techniques d'enseignement, notamment dans les domaines de la culture et de la communication. Mots-cles: Marshall McLuhan; En Chine; Internet; Village mondial; Medias; Extensions de l'Homme
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.001 |
| Science and technology studies | 0.002 | 0.002 |
| Scholarly communication | 0.000 | 0.000 |
| Open science | 0.001 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".