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Record W1898692953 · doi:10.22230/cjc.2000v25n1a1138

The Active Pursuit of Active Viewers: Directions in Audience Research

2000· article· en· W1898692953 on OpenAlexaffvenueabout
Debra Clarke

Bibliographic record

VenueCanadian Journal of Communication · 2000
Typearticle
Languageen
FieldSocial Sciences
TopicMedia Studies and Communication
Canadian institutionsTrent University
Fundersnot available
KeywordsInterpretation (philosophy)IncentiveVariety (cybernetics)SociologyWork (physics)Media studiesPublic relationsPolitical scienceComputer scienceEngineeringEconomics

Abstract

fetched live from OpenAlex

This article reviews the contemporary shift to active audience research among European and other media scholars, following the influential work of those such as Ien Ang and David Morley. It proceeds to examine the comparatively underdeveloped state of Canadian research about media audiences, and the variety of incentives to develop such research here. The distance between academic and industry research in Canada is discussed, and possible explanations of the gap in our academic knowledge of Canadian audiences are offered. Finally, the article considers possible means to approach the meaningful study of the media reception process within Canadian households. In the end, it is argued that the work of Ang, Morley, and others offers fruitful prospects for the understanding of media interpretation here.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.037
metaresearch head score (Gemma)0.024
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: Theoretical or conceptual
GenreCandidate signal: Review · Consensus signal: Review
Teacher disagreement score0.105
Threshold uncertainty score0.208

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0370.024
Meta-epidemiology (narrow)0.0010.001
Meta-epidemiology (broad)0.0020.001
Bibliometrics0.0100.012
Science and technology studies0.0110.046
Scholarly communication0.0260.041
Open science0.0040.010
Research integrity0.0080.007
Insufficient payload (model declined to judge)0.0120.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.096
GPT teacher head0.402
Teacher spread0.306 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designTheoretical or conceptual
Domainnot available
GenreReview

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations5
Published2000
Admission routes3
Has abstractyes

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