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Errors in Marketing Strategies & Services of Middle & Small Private Enterprises

2010· article· en· W1900400025 on OpenAlexvenueno aff
Xin Sun, Wenjin Wu

Bibliographic record

VenueCross-cultural communication · 2010
Typearticle
Languageen
FieldSocial Sciences
TopicDigital Marketing and Social Media
Canadian institutionsnot available
Fundersnot available
KeywordsThe InternetMarketingBusinessHumanitiesComputer scienceArtWorld Wide Web

Abstract

fetched live from OpenAlex

Net marketing is a new mar keting method. While there exist certain errors which have affected somewhat its development. We have to distinguish first of all those misunderstandings, then eliminate them for a better future development. Key words: middle & small enterprises, net marketing, errors and strategies Resume Le marketing sur internet est une nouvelle methodes de marketing. Lorsqu’il existe des erreurs qui ont influence leur processus de developpement. Il nous faut distinguer tout d’abord les malentendus, ensuite les eliminer pour un meilleur futur du developpement. Mots-cles : petites et moyennes entreprises, Le marketing sur internet, erreurs et strategies 摘 要 網絡營銷是一種新型的營銷手段,在實施的過程中,企業難免出現一些誤區,或多或少地影響了網絡營銷這種最新型、最有前景的營銷手段的發展。要幫助民營企業縮短漫長的摸索過程,首先需要消除的是民營企業對網絡營銷的一些誤解,然後再把其從誤區中引領出來,讓網絡營銷逐漸為越來越多的企業所認識,隨著網路逐漸的平民化,越來越多的中小型企業已經開始感覺到,是到了該試試網絡營銷的時候了。 關鍵詞:中小型企業;網路營銷;誤區對策;策劃服務

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.010
metaresearch head score (Gemma)0.047
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.011
Threshold uncertainty score0.055

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0100.047
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0020.002
Science and technology studies0.0020.003
Scholarly communication0.0060.006
Open science0.0010.002
Research integrity0.0010.001
Insufficient payload (model declined to judge)0.0050.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.029
GPT teacher head0.336
Teacher spread0.308 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

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Citations0
Published2010
Admission routes1
Has abstractyes

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