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Multivariate Analysis of Advertising and Sales in Nigeria

2011· article· en· W1906969382 on OpenAlexvenueno aff
Ezekiel Tom Ebitu, S. S. Akpan, Erin E. Williams

Bibliographic record

VenueCanadian social science · 2011
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicMarketing and Advertising Strategies
Canadian institutionsnot available
Fundersnot available
KeywordsPolitical sciencePopulationAdvertisingHumanitiesWelfare economicsMarketingBusinessEconomicsSociologyArtDemography

Abstract

fetched live from OpenAlex

It is an established fact by marketing researchers that locally made products impact a lot on the economy of any nation, this they opined encouraged economic growth and expand job opportunities for the citizenry. Despite these benefits this products also suffer a great deal of setbacks to include poor channel of dissemination of information outside the shore of Nigeria. This handicap has been of great concern to the market researchers and many have even proposed the use of some forms of advertising techniques to achieve their goals. In this paper emphasis is placed on the use of selected advertising techniques, to achieve increase in the sales of some locally made products in Nigeria. A random sample of one hundred observations forms the target population. Multiple regression analysis and the tested hypothesis revealed that greater sales of locally made products are influenced by mode of advertising. Key words: Multivariate; Advertising; Regression; Hypothesis Resume: Ceci est un fait etabli par des chercheurs de marketing qui fait localement l'impact des produits beaucoup sur l'economie de toute nation, ce qu'ils emis l'opinion encourage la croissance economique et accroitre les possibilites d'emplois pour les citoyens. Malgre ces avantages presente les produits souffrent egalement beaucoup de reculs a inclure le canal pauvres de la diffusion d'informations en dehors de la cote du Nigeria. Ce handicap a ete une grande preoccupation pour les chercheurs de marche et beaucoup ont meme propose l'utilisation de certaines formes de techniques de publicite pour atteindre leurs objectifs. Dans ce papier est l'accent mis sur l'utilisation des techniques de publicite choisie, pour atteindre augmentation des ventes de certains produits fabriques localement au Nigeria. Un echantillon aleatoire d'une centaine de formes d'observations de la population cible. L'analyse de regression multiple et l'hypothese testee a revele que plus de la vente de produits fabriques localement sont influences par le mode de publicite. Mots cles: Multivariete; Publicite; Regression; Hypothese

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.146
Threshold uncertainty score0.886

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.002
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.019
GPT teacher head0.238
Teacher spread0.219 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2011
Admission routes1
Has abstractyes

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