The Effectiveness of Advocacy and Advertising: A Comparison between Veganism and Climate Change
Bibliographic record
Abstract
This paper compares the ways people react to different information regarding veganism and climate change. It analyzes the factors that influence people's reactions to unpleasant information, and establishes that not everyone will respond to the same information in the same way. People can be determined not to believe certain information due to their religious or political backgrounds, or the amount that individuals could be affected by changes they are asked to make. Different suggestions are made for convincing people to take actions towards issues such as veganism and climate change: appealing to emotion as opposed to intellect, removing disassociation between individuals and these issues, and providing achievable steps so that people feel encouraged to make a difference. Overall, through analyzing veganism and climate change, this essay establishes that it is not always the message being conveyed that is most important, but rather the way in which that information is conveyed.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.011 | 0.064 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.001 |
| Bibliometrics | 0.002 | 0.001 |
| Science and technology studies | 0.001 | 0.003 |
| Scholarly communication | 0.003 | 0.003 |
| Open science | 0.000 | 0.002 |
| Research integrity | 0.002 | 0.002 |
| Insufficient payload (model declined to judge) | 0.005 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".