Factors Affecting Purchase Intention of Organic Food in Malaysia’s Kedah State
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Bibliographic record
Abstract
This study is about the discoveries on the factors affecting purchase intention of organic food in Malaysia. Nowadays, in today’s modern world a new consumer lifestyle has emerged especially in the attitude of consuming organic food. This phenomenon has occurred because people are beginning to be aware of the importance of consuming healthy food in their daily lives. A natural, clean and good healthy food is important as there are a lot of ordinary foods that are mostly prepared with the use of unsafe additives, preservatives, flavor and coloring. The research aims to identify factors such as health consciousness, perceived value, food safety concern and religious factors and its impact towards the customer purchase intention. The findings of the study indicated that out of four factors, only perceived value and health consciousness influenced the customer purchase intention. However, food safety concern and religious factors were found to have less impact on customer purchase intention. People perceived that organic food has more nutritional value because the breeding and growth of organic food such as chicken is being done naturally without involving the use of any hormones and chemical. Furthermore, health consciousness factors are now becoming the national issues to combat the increasing obesities that are known to bring of diabetes and hypertension among people. Through the national and NGO’s campaigns, people start to be aware of their responsibility to ensure good health and protect themselves from those diseases by taking healthy food and appropriate diet in their daily lives. The result has shown some differences with the previous literature where all factors (health consciousness, perceived value, food safety concern and religious) were found to have significant impact towards the customers’ satisfaction. Future research should focus on a similar study of factors affecting customer purchase intention towards organic food products with the extended scope to all states in Malaysia. Additional variables such as freshness, presentation, taste and innovativeness of organic food products can be further examined to increase the accuracies and effectiveness of the study findings. Key words: Organic Food; Health Consciousness; Perceived Value; Food Safety; ReligiousResume: Cette etude porte sur les decouvertes sur les facteurs affectant l'intention d'achat d'aliments biologiques en Malaisie. Aujourd'hui, dans le monde moderne, un nouveau mode de vie des consommateurs a emerge en particulier dans l'attitude de consommation d'aliments biologiques. Ce phenomene se produit parce que les gens commencent a etre conscients de l'importance de consommer des aliments sains dans leur vie quotidienne. Par rapport a une alimentation saine, les aliments ordinaires sont le plus souvent prepares avec des additifs dangereux, des conservateurs, des aromes et des colorants. La recherche vise a identifier les facteurs, tels que la conscience de la sante, la valeur percue, la preoccupation de securite alimentaire et les facteurs religieux et leur impact sur l'intention d'achat des consommateurs. Les resultats de l'etude ont indique que parmi ces quatre facteurs, seulement la valeur percue et la conscience de la sante ont influence l'intention d'achat des consommateurs. Toutefois, la preoccupation de securite alimentaire et les facteurs religieux ont ete trouves d'avoir moins d'impact sur l'intention d'achat des consommateurs. Les gens se sont rendus compte que les aliments biologiques ont plus de valeur nutritionnelle, parce que la reproduction et la croissance des produits biologiques tel que le poulet se font naturellement sans impliquer l'utilisation de hormones et de produits chimiques. En outre, les facteurs de conscience de la sante sont en train de devenir un sujet national de lutter contre l'augmentation de l'obesite qui peut produire le diabete et l'hypertension chez les gens. Grâce aux campagnes nationales et aux celles des ONG, les gens commencent a etre conscients de leur responsabilite de garder une bonne sante et de se proteger contre ces maladies en prenant des aliments sains et un regime alimentaire approprie dans leur vie quotidienne. Le resultat a montre quelques differences avec les paragraphes precedents ou tous les facteurs (la conscience de la sante, la valeur percue, la preoccupation de la securite alimentaire et les facteurs religieux) ont ete trouves d'avoir un impact significatif sur la satisfaction des consommateurs. Les recherches futures devraient se concentrer sur l'etude similaire de facteurs qui influent sur l'intention d'achat de produits alimentaires biologiques a la portee etendue a tous les Etats de la Malaisie. D'autres variables comme la fraicheur, la presentation, le gout et l'innovation de produits alimentaires biologiques peuvent etre examines davantage pour augmenter la precision et l'efficacite des resultats de l'etude.Mots-Cles: aliments biologiques; la conscience de la sante; la valeur percue; la securite alimentaire; religieux
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Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.000 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.001 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.001 |
| Open science | 0.001 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it