Analisis Model Komunikasi Stakeholder Berdasarkan Persepsi Orangtua Siswa Sanggar Fortune 2 dalam Kegiatan CSR PT Fortune Indonesia Tbk.
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Bibliographic record
Abstract
Penelitian ini bertujuan untuk melakukan analisis terhadap model komunikasi stakeholder yang terjadi antara PT Fortune Indonesia Tbk., sebuah perusahaan komunikasi terpadu dan sekolah PAUD Sanggar Fortune 2 berdasarkan persepsi orangtua siswa dalam kegiatan corporate social responsibility (CSR) yang dilakukan di sekolah PAUD tersebut. PT Fortune Indonesia Tbk. sebagai perusahaan yang sahamnya diperjualbelikan di BEI sejak tahun 2002 wajib melakukan kegiatan CSR. Menurut Dwi Kartini, terdapat 8 indikator kinerja kunci untuk menunjukan keberhasilan dari program CSR yang terdiri dari Leadership, Proporsi Bantuan, Transparansi dan Akuntabilitas, Cakupan Wilayah, Perencanaan dan Mekanisme Monitoring, Pelibatan Stakeholder, Keberlanjutan, dan Hasil Nyata. Joep Cornelissen menjelaskan bahwa ada tiga model komunikasi yang dapat digunakan untuk berkomunikasi dengan stakeholder yaitu O ne Way Symmetrical, Two Way Assymetrical , dan Two Way Symmetrical . Untuk itu, model komunikasi yang digunakan akan menentukan keberhasilan penyampaian pesan kepada stakeholder dan keberhasilan program itu sendiri. Penelitian ini menggunakan metode kualitatif desktiptif, di mana penulis melakukan wawancara mendalam untuk mendapatkan sumber data langsung dari informan orangtua siswa Sanggar Fortune 2. Hasil penelitian menunjukkan bahwa model komunikasi stakeholder yang digunakan perusahaan adalah two way assymetrical karena segala keputusan perusahaan tidak akan berubah karena masukan dari stakeholder, namun perusahaan yang akan berupaya untuk merubah sikap stakeholder sesuai dengan yang diharapkan perusahaan. Kata kunci : Komunikasi Stakeholder, Stakeholders, Tanggung Jawab Sosial Perusahaan (CSR), Corporate Communication This research aims to analyze stakeholder communication model between PT Fortune Indonesia Tbk, the integrated communications development companies and early children education school (sekolah PAUD) Sanggar Fortune 2 based on perception of parent in CSR activities that held on Sanggar Fortune 2. PT Fortune Indonesia Tbk. as company that listed on the Indonesia Stock Exchange since 2002 as FORU should undertake CSR activities. According to Dwi Kartini , there are 8 key performance indicators for measure the CSR activities consisting Leadership, Proportion of Budgeting, Transparantion and Aaccountability, Coverage Area, Planning and Monitoring Mechanism, Stakeholder Engagement, Sustainability, and Result. Joep Cornelissen describe about three models of communication stakeholder that can be used for communication with stakeholders, there are O ne Way Symmetrical, Two Way Assymetrical , and Two Way Symmetrical . the communication model used will determine the success of delivering a message to stakeholders and program itself. This research uses descriptive qualitative methods, which the writer undergoes in-depth interview to gain direct data from parents of Sanggar Fortune 2 for this research. The research result shows that model used by the company stakeholder communication is Two Way Assymetrical for all the company's decision will not change because of the feedback of stakeholders, but the company will attempt to change the attitudes of stakeholders as company expectation. Key words : Stakeholder Communication, Stakeholders, Corporate Social Responsibility (CSR), Corporate Communication. DAFTAR PUSTAKA Ardianto, Elvinaro. 2011. 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Persepsi dalam Perilaku Organisasi. Jakarta : Rajawali Press Wahyuni, Sari. 2011. Qualitative Research Method. Teory and Practice. Jakarta : Salemba Empat. Weiss, Joseph W. 2009. Business Ethics : A Stakeholder & Issues Management Approach . Canada : Cengage Learning. Werther, Wiliam B dan Jr. David Chandler. 2011. Strategic Corporate Social Responsibiliry : Stakeholders in a global environment . US : SAGE Publicarion Wood, Julia T. 2011. An Introduction to the Field of Communication. United States . Cengage Learning Website PT Fortune Indonesia Tbk. 2015. CSR : Sanggar Fortune. www.foru.co.id www.hukumonline.com: http://www.hukumonline.com/berita/baca/lt502d8a41c9e04/csr-tidak-lagi-wajib-broleh--miko-kamal--phd Skripsi Afifah, Dzul. 2011. Persepsi dan Partisipasi Masyarakat Terhadap Kegiatan Corporate Social Responsibility (Csr) oleh PT. Wirakarya Sakti Dalam Penguatan Ekonomi Lokal. Bogor : Institut Pertanian Bogor. Susanto, Stephanus. 2014. Persepsi Masyarakat terhadap Partisipasi Mereka dalam Program CSR PT Holcim Indonesia Tbk – Cilacap Plant. Yogyakarta : Atma Jaya. Fitriani, Putri. 2012. Pengaruh Kegiatan Corporate Social Responsibility terhadap Citra Perusahaan. Depok : Universitas Indonesia. Sutowo, Ripa’I Irpan. 2013. Analisis Indeks Kepuasan Masyarakat dan Manfaat Ekonomi Program CSR Chevron. Bogor : Institut Pertanian Bogor. Jurnal Illia, Laura dan John M.T. Balmer. 2012. An International Journal, Corporate communication and corporate marketing: Their nature, histories, differences and similarities. Emerald : United Kingdom. Tedjawati, J.M. www.jurnaldikbud.net. Peran HIMPAUDI dalam Pengembangan PAUD. Pusat Penelitian Kebijakan dan Inovasi Pendidikan : Balitbang Kemdiknas. Diakses pada 20 April 2015.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.000 |
| Meta-epidemiology (narrow) | 0.001 | 0.001 |
| Meta-epidemiology (broad) | 0.001 | 0.001 |
| Bibliometrics | 0.001 | 0.002 |
| Science and technology studies | 0.003 | 0.003 |
| Scholarly communication | 0.000 | 0.002 |
| Open science | 0.002 | 0.001 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.001 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it