Gender Stereotyping in Newspaper Advertisements
Why this work is in the frame
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Bibliographic record
Abstract
The objective of the present study was to investigate the presence of gender stereotypes concerning occupational roles and sexualization in newspaper advertisements of two European countries very different for cultural values and gender equality, that is, Italy and the Netherlands. The top three newspapers by circulation in each country were selected. We included all the issues of these newspapers published in 1 month. We selected all the advertisings of a quarter a page in size or larger containing at least one adult human. Using content analysis, 1,666 characters depicted in the selected advertisings were coded by independent judges. Results demonstrated that men were primarily featured in playing professional roles, whereas women were more frequently presented as decorative. Compared with males, female characters were also more frequently sexualized, and this phenomenon was stronger in the more gender-unequal country, that is, Italy. Because of the role of advertising in shaping the cultural values, policy makers and cultural promoters should try to further with some kind of incentive a more equalitarian representation of genders in advertisings.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.001 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.001 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it