MétaCan
Menu
Back to cohort
Record W1965920021 · doi:10.5539/ijel.v4n2p26

The Use of Nigerian Pidgin in Media Adverts

2014· article· en· W1965920021 on OpenAlex
Joseph Babasola Osoba

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

venuePublished in a venue whose home country is Canada.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueInternational Journal of English Linguistics · 2014
Typearticle
Languageen
FieldArts and Humanities
TopicDiscourse Analysis in Language Studies
Canadian institutionsnot available
Fundersnot available
KeywordsPidginNewspaperMeaning (existential)PresuppositionGovernment (linguistics)GriceLinguisticsAdvertisingSociologyPolitical scienceBusinessPragmaticsPsychology

Abstract

fetched live from OpenAlex

The use of Nigerian Pidgin seems to have gained a wider currency since Nigeria’s independence in 1960. Among the educated and barely educated, the pidgin is used profusely in many spheres of life, especially in informal situations. In the mass media (television, radio, magazines and newspapers), schools, higher institutions of learning, government offices, etc., pidgin discourse abounds. In fact, despite the fact that it is not yet an official lingua franca in the country, it is a daily phenomenon in every day affair of an average Nigerian. The nature of Nigerian Pidgin, its easy mode of acquisition as well as the multilingual background of Nigerians may have been responsible for its present status and functions. In the light of the above, I am interested in how meaning is assigned to a piece of pidgin discourse, especially an advert in Nigerian Pidgin. Thus the goal of this paper is to establish how pidgin adverts communicate the intended meaning of their advertisers and how the audiences perceive them through an application of “Presupposition” and “Implicature” as conceptual or theoretical tools. These tools provide illuminating pragmatic insights and perspectives on Nigerian Pidgin media adverts.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.099
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMetaresearch
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.947
Threshold uncertainty score0.909

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.099
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.031
GPT teacher head0.274
Teacher spread0.243 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it