L'influence du statut du consommateur sur sa perception de la personnalité de la marque, sa confiance et son engagement
Bibliographic record
Abstract
Résumé L’objectif de cette recherche est d’étudier le rôle que le statut d’un consommateur - régulier vs occasionnel - peut avoir sur la personnalité de la marque et son influence sur les concepts de confiance et d’engagement cognitif. Les résultats montrent le pouvoir explicatif de la personnalité de la marque sur la confiance envers la marque et sur l’engagement, aussi bien pour les consommateurs réguliers qu’occasionnels. On constate cependant que le statut du consommateur exerce un effet modérateur sur la confiance et l’engagement. Si le profil de personnalité des marques est évalué plus positivement par les consommateurs réguliers, les consommateurs occasionnels attribuent aux marques d’une même catégorie des profils plus différenciés que les consommateurs réguliers.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.004 | 0.001 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.002 | 0.002 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.001 |
| Insufficient payload (model declined to judge) | 0.011 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; both teacher heads agree on what is shown here.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".