Educating communication professionals: The case for ethics in the curriculum
Bibliographic record
Abstract
This commentary examines the value of teaching ethics as a part of public relations and communications management education. It centers on the premise that teaching ethics to public relations students cannot provide any degree of assurance to future employers, or society, that these individuals will actually behave in an ethical manner. The question of whether it is ethical to teach ethics to students in the professions is raised – the author muses as to whether public relations faculties would have a different view of what they teach to their students, how they teach it and who teaches it if they were held accountable for the moral decisions of their graduates. ©Journal of Professional Communication, all rights reserved.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.031 | 0.064 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.001 | 0.000 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.012 | 0.044 |
| Scholarly communication | 0.014 | 0.016 |
| Open science | 0.002 | 0.010 |
| Research integrity | 0.018 | 0.022 |
| Insufficient payload (model declined to judge) | 0.004 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".