Best Practices in Social Media
Bibliographic record
Abstract
This study examines the relationship of social media channel utilization (activity on blogs, content communities, and social networking sites, plus posting a social media policy) by health care organizations and the brand rating of those organizations, as measured by patients who have completed the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) survey. We found the degree of adoption of social media channels among hospitals to be 25%, which is consistent with other reports. We also found a positive relationship between social media channel utilization and patient rating of their overall hospital experience, as well as patient willingness to recommend the hospital. Based upon our findings, we introduce a social media value matrix. The matrix indicates that health care organizations utilizing a greater than average number of social media channels have significantly higher social media value scores (derived from the intersection of HCAHPS scores and social media channel prevalence) than hospitals that utilize fewer than average social media channels. Rogers' diffusion of innovation theory is referenced to explain the rate of adoption of social media by health care organizations.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.011 | 0.037 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.001 |
| Bibliometrics | 0.005 | 0.004 |
| Science and technology studies | 0.002 | 0.004 |
| Scholarly communication | 0.010 | 0.009 |
| Open science | 0.001 | 0.005 |
| Research integrity | 0.003 | 0.003 |
| Insufficient payload (model declined to judge) | 0.011 | 0.003 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".