L’envers du décor : le discours d’une firme transnationale d’équipement de loisirs. Le cas d’Intrawest
Bibliographic record
Abstract
À l’heure d’un accroissement constant des flux touristiques dans les pays industrialisés, cet article vise à analyser le discours marketing d’une firme transnationale nord-américaine d’équipement de loisirs, Intrawest, entreprise canadienne fondée en 1976. Son activité principale fut en premier lieu le développement immobilier ; elle est aujourd’hui une des entreprises dominantes dans le développement touristique, en particulier en montagne (dans des stations telles que Whistler-Blackcomb, Tremblant, Copper Mountain, Mammoth sur le territoire américain). Elle a également ouvert un village dans la station savoyarde des Arcs, baptisé Arc 1950. L’approche retenue pour cette analyse articule la langue, le discours et la culture et intègre la dimension esthétique. En effet, l’analyse du discours construit autour de réalisations architecturales, particulièrement en ce qui concerne l’architecture commerciale, peut révéler les grands principes qui gouvernent une société et sont reconnus par tous comme tels.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.004 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.006 | 0.015 |
| Scholarly communication | 0.008 | 0.004 |
| Open science | 0.000 | 0.004 |
| Research integrity | 0.002 | 0.003 |
| Insufficient payload (model declined to judge) | 0.004 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".