Market Orientation and Corporate Performance of Insurance Firms in Nigeria
Why this work is in the frame
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Bibliographic record
Abstract
The study examined the effect of market orientation on corporate performance of insurance firms in Nigeria. Thespecific objectives of the study include determining how the various indices of market orientation like customerorientation, competitor orientation and inter functional coordination have influenced the corporate performanceof these insurance firms. This study adopted a survey research methodology to examine the market orientationstrategies of insurance firms in an attempt to attain their desired performance potential. The hypotheses in thestudy were tested using Spearman’s Rank correlation coefficient (r), multiple regression and partial correlationanalyses to determine the strength of relationships and effects of dependent/independent and moderatingvariables respectively. Fifty two respondents of the insurance firms indicated that there was a positiverelationship between market orientation and corporate performance in the insurance industry. The result alsorevealed that age of the firm and market information system has weakly moderate the relationship. The researchfindings show that the insurance firms that engage in market orientation recorded progress while those that havenot applied this strategy experience low performance. We conclude that only the combination of customer focus,competitor focus and inter functional coordination can drive performance. This study, therefore, is of the viewthat insurance firms operating in Nigeria should emphasize market orientation if their objectives are to enhancetheir corporate performance.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.001 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.000 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it