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Record W1984240459 · doi:10.1177/076737010301800103

Marketing relationnel: la carte d'anniversaire revisitée

2003· article· fr· W1984240459 on OpenAlexaff
Christèle Boulaire

Bibliographic record

VenueRecherche et Applications en Marketing (French Edition) · 2003
Typearticle
Languagefr
FieldBusiness, Management and Accounting
TopicCustomer Service Quality and Loyalty
Canadian institutionsUniversité Laval
Fundersnot available
KeywordsHumanitiesPolitical scienceArt

Abstract

fetched live from OpenAlex

Une compagnie peut-elle/doit-elle initier un marketing relationnel en entrant dans l'intimité de ses consommateurs? L'analyse du discours de 22 clients sur leur expérience de réception d'une carte envoyée par une compagnie lors de leur anniversaire montre que cette approche comporte des risques, si elle n'est pas soutenue par une connaissance des attitudes du client vis-à-vis de la relation business-to-customers et vis-à-vis de la stratégie retenue par la compagnie. Les résultats obtenus soulignent également l'importance des études s'intéressant au point de vue du consommateur avant d'opter pour un mode spécifique de communication avec lui.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.039
metaresearch head score (Gemma)0.012
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMetaresearch, Meta-epidemiology (narrow), Research integrity, Insufficient payload (model declined to judge)
Consensus categoriesMetaresearch, Research integrity, Insufficient payload (model declined to judge)
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: Not applicable
GenreCandidate signal: Other · Consensus signal: none
Teacher disagreement score0.580
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0390.012
Meta-epidemiology (narrow)0.0010.001
Meta-epidemiology (broad)0.0010.000
Bibliometrics0.0000.003
Science and technology studies0.0010.000
Scholarly communication0.0010.002
Open science0.0010.000
Research integrity0.0010.003
Insufficient payload (model declined to judge)0.0050.002

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.058
GPT teacher head0.314
Teacher spread0.256 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; both teacher heads agree on what is shown here.

Study designNot applicable
Domainnot available
GenreOther

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations20
Published2003
Admission routes1
Has abstractyes

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