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Record W1985428301 · doi:10.1080/10495140903190408

Segmenting Volunteer Fundraisers at a Charity Sport Event

2010· article· en· W1985428301 on OpenAlexaff
Laura Wood, Ryan Snelgrove, Karen Danylchuk

Bibliographic record

VenueJournal of Nonprofit & Public Sector Marketing · 2010
Typearticle
Languageen
FieldSocial Sciences
TopicNonprofit Sector and Volunteering
Canadian institutionsUniversity of WaterlooWestern University
Fundersnot available
KeywordsEvent (particle physics)Market segmentationBusinessAdvertisingMarketingPublic relationsPolitical science

Abstract

fetched live from OpenAlex

Charitable organizations are increasingly using sport events as an approach to generate funds and raise awareness. Researchers have suggested that sport events are particularly attractive to volunteer fundraisers because they provide an opportunity to engage in two meaningful activities simultaneously. The purpose of this study was to address this largely untested proposition by assessing the presence of various segments of participants based on an identity defined in part by fundraising for the cause and/or cycling. Additionally, how these profiles differed based on the amount of funds raised, length of participation with the event, and basic demographic variables were also examined. The results suggest that four different segments existed, labeled event enthusiasts, cause fundraisers, road warriors, and non-identifiers. These segments differed in the amount of funds raised and their length of involvement with the event. As such, this study demonstrates the value of segmenting volunteer fundraisers based on event-related identities.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.006
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.004
Threshold uncertainty score0.013

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0020.006
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0020.001
Science and technology studies0.0020.001
Scholarly communication0.0020.001
Open science0.0000.001
Research integrity0.0010.000
Insufficient payload (model declined to judge)0.0040.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.023
GPT teacher head0.295
Teacher spread0.272 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations66
Published2010
Admission routes1
Has abstractyes

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