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Record W1988648456 · doi:10.1509/jmkg.72.2.46

Convergent Products: What Functionalities Add More Value to the Base?

2008· article· en· W1988648456 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueJournal of Marketing · 2008
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicDigital Platforms and Economics
Canadian institutionsOntario Tech University
Fundersnot available
KeywordsBase (topology)Congruence (geometry)Product (mathematics)MarketingAdvertisingMicroeconomicsPsychologyEconomicsBusinessSocial psychologyMathematics

Abstract

fetched live from OpenAlex

Convergence in the electronics sector has enabled the addition of disparate new functionalities to existing base products (e.g., adding mobile television to a cell phone or Internet access to a personal digital assistant). This research investigates the role of two factors—(1) the goal congruence between the added functionality and the base and (2) the nature of the base product (utilitarian versus hedonic)—on the evaluation of such convergent products (CPs). The author proposes that the evaluation of CPs with a utilitarian versus hedonic base is subject to an asymmetric additivity effect. Specifically, whereas CPs with a utilitarian base gain more from adding an incongruent, hedonic functionality than a congruent, utilitarian one, CPs with a hedonic base gain less from an incongruent, utilitarian addition than a congruent, hedonic one. This asymmetry is because hedonic additions enhance the pleasure of using a utilitarian base, whereas utilitarian additions may dilute the existing hedonic image of a hedonic base. The moderating role of prior ownership of the base of a CP is also explored. The author proposes that the effects of goal congruence are stronger for owners than for nonowners, but only for CPs with a hedonic base, not for those with a utilitarian base. The author verifies the proposed effects in an experimental study conducted with a large-scale, representative sample of the target market population. Further research on other (moderating) factors affecting the evaluation of CPs is also suggested.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: Not applicable
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.081
Threshold uncertainty score0.616

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0010.005
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.025
GPT teacher head0.193
Teacher spread0.168 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it