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Record W1993032431 · doi:10.5539/ass.v7n3p26

Does Consumer Believe on Advertisers? The Evaluation of Advertising Skepticism in India and China

2011· article· en· W1993032431 on OpenAlexvenueno aff
Mudassar Hussain Shah, Xianhong Chen, Ashok Chauhan

Bibliographic record

VenueAsian Social Science · 2011
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Market Behavior and Pricing
Canadian institutionsnot available
Fundersnot available
KeywordsSkepticismAdvertisingCredibilityChinaScope (computer science)PopulationMarketingBusinessPolitical scienceSociologyLaw

Abstract

fetched live from OpenAlex

Population of India and China consist of 37 percent of the world. The rise in their economic growth creates more potential consumers through excessive advertising – making a person buy things (products) they don’t desire – which to some extent creates skepticism about its credibility. It even makes the consumer skeptic about the valuable information in the message advertised (Calfee & Ringold, 1994). In this article we will investigate the element of skepticism of consumer in advertising in the light of the economics of information (EOI). Based upon the results obtained, through the survey of Chinese and Indian consumers, it can be interpreted that the economical, social, moral as well as personal usefulness and the regulatory aspects of advertising are taken into account. The results of this study would shoulder to determine the scope of advertising in China and India, and will draw the attention of policy makers on consumers’ skeptic behavior in advertising.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.793
Threshold uncertainty score0.258

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.001
Science and technology studies0.0000.000
Scholarly communication0.0000.001
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.028
GPT teacher head0.278
Teacher spread0.251 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations6
Published2011
Admission routes1
Has abstractyes

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