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Record W2002353958 · doi:10.1177/01634437030254005

The Right-Wing Postmodernism of Marshall McLuhan

2003· article· en· W2002353958 on OpenAlexaff
Grant Havers

Bibliographic record

VenueMedia Culture & Society · 2003
Typearticle
Languageen
FieldSocial Sciences
TopicMedia, Communication, and Education
Canadian institutionsTrinity Western University
Fundersnot available
KeywordsPostmodernismIndividualismPoliticsSociologyCapitalismAestheticsNew RightPhilosophyEpistemologyLawPolitical science

Abstract

fetched live from OpenAlex

In the decades following his death in 1980, there has been a revival of interest in the political implications of Marshall McLuhan's works. This new literature suggests that the entirety of McLuhan's works represents a subtle critique of liberal capitalism and a call for a new emancipatory vision. For this reason, many scholars working in this literature see McLuhan as a man of the left. Although there is a discernible anti-capitalistic politics in McLuhan's works, this article will argue against the position that his anti-capitalism is rooted in leftism. Indeed, McLuhan critiques the liberal, individualistic and capitalistic print age from the right-wing side of the political spectrum. McLuhan's writings on tribalism reveal the hope that a new right-wing postmodern community will be reconstructed. Such a retrieval of the past is postmodern, since technology and myth are the forces which, McLuhan hoped, would construct this new right-wing political space.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.004
metaresearch head score (Gemma)0.008
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: Theoretical or conceptual
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.014
Threshold uncertainty score0.068

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0040.008
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0120.033
Scholarly communication0.0090.008
Open science0.0010.004
Research integrity0.0020.005
Insufficient payload (model declined to judge)0.0040.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.026
GPT teacher head0.304
Teacher spread0.278 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designTheoretical or conceptual
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations8
Published2003
Admission routes1
Has abstractyes

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