Bibliographic record
Abstract
This case study applies the theoretical framework of the discourse of renewal to Toyota’s lingering crisis (safety recalls) in order to understand how this approach is utilized as well as to demonstrate the appropriateness of the response. The discourse of renewal is a rhetorical crisis communication strategy that attempts to frame a crisis event as an organizational opportunity and tends to focus on the future rather than the past. In this case study, six commercials produced by Toyota were analyzed using these overarching principles associated with the discourse of renewal. Results indicate that this approach was utilized in Toyota’s crisis communication and appear to have been an appropriate response to the crisis. Further analysis also reveals that the overarching themes associated with the discourse of renewal (opportunities and the future) need to be expanded in order to account for the historical elements that contextualize the crisis and the existing image of the organization. ©Journal of Professional Communication, all rights reserved.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.008 | 0.016 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.001 | 0.000 |
| Bibliometrics | 0.003 | 0.002 |
| Science and technology studies | 0.013 | 0.017 |
| Scholarly communication | 0.009 | 0.009 |
| Open science | 0.001 | 0.009 |
| Research integrity | 0.004 | 0.004 |
| Insufficient payload (model declined to judge) | 0.002 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".