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Record W2010469864 · doi:10.5267/j.msl.2015.2.007

Assessment of country-of-origin-related and -neutral elements of mobile communication service offers: An empirical study of consumers with a Turkish migration background in Germany

2015· article· en· W2010469864 on OpenAlexvenueno aff
Torsten J. Gerpott, Ilknur Bicak

Bibliographic record

VenueManagement Science Letters · 2015
Typearticle
Languageen
FieldSocial Sciences
TopicMigration, Ethnicity, and Economy
Canadian institutionsnot available
Fundersnot available
KeywordsTurkishBusinessMobile serviceEmpirical researchService (business)AdvertisingMarketingTelecommunicationsComputer scienceStatisticsMathematicsLinguistics

Abstract

fetched live from OpenAlex

Due to more than three million people in Germany with a Turkish migration background country-of-origin (COO)-sensitive, designs of offers directed at this customer segment have been implemented by various corporations and discussed in the management literature for quite a while.Unfortunately, to date most publications have a weak empirical foundation and refrain from simultaneously investigating preference effects of several country-of-origin-sensitive and -neutral offer characteristics among Turkish migrants living in Germany.Therefore, the present paper explores the relative impacts of three COO-sensitive offer characteristics and one COO-neutral attribute of bundled mobile communication offers on preference statements derived from a conjoint-analysis of questionnaire responses of 249 consumers in Germany with Turkish roots.The results suggest that for the offering category in question a COO-neutral feature (cell phone type/brand) shapes the preferences of Turkish migrants almost to the same extent as the three remaining price-and communication-related characteristics investigated.Furthermore, we found that Turkish consumers in Germany encompass four subsegments with distinct preferences with respect to the design of mobile communication offerings.The members of these subsegments in turn differ primarily in terms of their age and gender structures as well as their level of accommodation to the German culture.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.004
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.007
Threshold uncertainty score0.013

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0020.004
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0010.001
Scholarly communication0.0010.001
Open science0.0000.001
Research integrity0.0010.001
Insufficient payload (model declined to judge)0.0020.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.045
GPT teacher head0.366
Teacher spread0.321 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations2
Published2015
Admission routes1
Has abstractyes

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