The Vancouver ‘big six’ gender-framed: NBC's prime-time coverage of the 2010 Vancouver Olympics
Bibliographic record
Abstract
This study represents the first attempt to content-analyse on-air commentary surrounding the six ‘major’ Winter Olympic sports, operationalized as any event receiving at least three hours of aggregate prime-time coverage on the NBC broadcast network. Analysis of all 64 hours of NBC's prime-time coverage of the 2010 Vancouver Olympic Winter Games revealed 26 significantly different dialogue trends between male and female athletes. Gendered differences in the attribution of athletic success and failure were found in figure skating, alpine skiing and short-track speed skating, but not in bobsledding, freestyle skiing and snowboarding. Gendered differences in personality/physicality descriptors were found in alpine skiing, bobsled, figure skating, freestyle skiing and snowboarding, but not in short-track speed skating. Overall, figure skating generated the most gendered differences in commentary, while snowboarding and freestyle skiing had the fewest differences.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.008 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.002 |
| Science and technology studies | 0.005 | 0.001 |
| Scholarly communication | 0.003 | 0.001 |
| Open science | 0.001 | 0.002 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.005 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".