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Record W2024398239 · doi:10.1509/jmkg.74.1.94

Salesperson Influence on Product Development: Insights from a Study of Small Manufacturing Organizations

2009· article· en· W2024398239 on OpenAlexaff
Ashwin W. Joshi

Bibliographic record

VenueJournal of Marketing · 2009
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicCustomer Service Quality and Loyalty
Canadian institutionsYork University
Fundersnot available
KeywordsReputationProduct (mathematics)RationalityTrustworthinessAppealBusinessNew product developmentMarketingIndustrial organizationPsychologySocial psychologyPolitical science

Abstract

fetched live from OpenAlex

This research addresses three questions: (1) How do salespeople get their desired product modifications implemented within organizations? (2) What effect does salesperson trustworthiness have on the means they adopt to get product modifications implemented? and (3) What are the performance outcomes of the modified products? The results from a survey of 149 product managers in small manufacturing organizations suggest that two influence strategies—rationality and exchange—have a positive impact and that two influence strategies—coalition building and upward appeal—have an inverse impact on product modification implementation. The results also show that salesperson trustworthiness enhances the positive effects of rationality and exchange while mitigating the inverse effects of coalition building and upward appeal. Finally, the results show that product modification implementation has a positive effect on the product's performance in the marketplace. Collectively, the results suggest that salespeople should adopt the rationality and exchange strategies to get their desired product modifications implemented while also developing a reputation for trustworthiness and that it pays for organizations to listen to their salespeople.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.011
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.015
Threshold uncertainty score0.030

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0030.011
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0020.001
Scholarly communication0.0020.001
Open science0.0010.001
Research integrity0.0010.001
Insufficient payload (model declined to judge)0.0030.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.017
GPT teacher head0.226
Teacher spread0.209 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designQualitative
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations71
Published2009
Admission routes1
Has abstractyes

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