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Record W2028816642 · doi:10.1509/jmkr.37.1.125.18724

Are Consumer Survey Results Distorted? Systematic Impact of Behavioral Frequency and Duration on Survey Response Errors

2000· article· en· W2028816642 on OpenAlexaff
Eunkyu Lee, Michael Y. Hu, Rex S. Toh

Bibliographic record

VenueJournal of Marketing Research · 2000
Typearticle
Languageen
FieldDecision Sciences
TopicDecision-Making and Behavioral Economics
Canadian institutionsUniversity of British Columbia
Fundersnot available
KeywordsDuration (music)EconometricsTelephone surveyStatisticsHomogeneousCall durationScale (ratio)Non-sampling errorSurvey data collectionPsychologyAudiologyMathematicsComputer scienceMarketingMedicineTelecommunicationsAcousticsGeographyBusiness

Abstract

fetched live from OpenAlex

Using a large-scale consumer database created by AT&T, the authors investigate how actual behavioral frequency and duration systematically affect the direction of errors in consumer survey responses. By analyzing errors in consumers' reports on their frequency of using long-distance telephone calls, letters, cards, and visits for personal communication, the authors demonstrate that high-frequency groups underreported their behavioral frequencies, whereas low-frequency groups overreported them. Similarly, the results show that consumers underestimate the duration of lengthy telephone conversations, whereas they overestimate the duration of short ones. Overall, the authors find that people tend to overestimate both frequency and duration. These compressive regressive effects toward the mean and overall upward bias for both frequency and duration estimations result in a distorted view of the market, which will be incorrectly perceived to be more homogeneous and larger than it really is.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.142
metaresearch head score (Gemma)0.528
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesMetaresearch
Consensus categoriesnone
DomainCandidate signal: Methods · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.858
Threshold uncertainty score0.750

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.1420.528
Meta-epidemiology (narrow)0.0010.001
Meta-epidemiology (broad)0.0010.001
Bibliometrics0.0030.006
Science and technology studies0.0010.002
Scholarly communication0.0020.002
Open science0.0010.002
Research integrity0.0010.001
Insufficient payload (model declined to judge)0.0020.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.376
GPT teacher head0.522
Teacher spread0.146 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

Study designObservational
DomainMethods
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations79
Published2000
Admission routes1
Has abstractyes

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