Bibliographic record
Abstract
This article explores the relationship between advertisings’ directive to consume and the binary-based “legitimizing myths” surrounding feminine identity found in magazine advertisements by first presenting a theory of gender identity dissonance, and then examining the complexity of marketing gender identity dissonance to women. Key to establishing and developing the relationship between consumption, identity, and pleasure is the dissemination of gender-based dichotomies that work to both create and reinforce stereotypical notions of appropriate female gender identities as well as link self-actualization with the embodiment of contradictory identity positions. To illustrate this point, this article provides an in-depth analysis of the De Beer’s right-hand ring print advertising campaign featured in women’s magazines from 1998 to 2006. Advertisements and information gathered from industry sources indicate that there is a conscious focus within the industry, especially within recent years, towards the representation and utilization of feminine complexity and female gender identity dissonance in product marketing.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.005 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.001 | 0.001 |
| Bibliometrics | 0.002 | 0.002 |
| Science and technology studies | 0.006 | 0.011 |
| Scholarly communication | 0.011 | 0.008 |
| Open science | 0.001 | 0.007 |
| Research integrity | 0.003 | 0.004 |
| Insufficient payload (model declined to judge) | 0.065 | 0.017 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".