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Record W2029925175 · doi:10.1177/0196859911429195

Contradiction Sells

2011· article· en· W2029925175 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueJournal of Communication Inquiry · 2011
Typearticle
Languageen
FieldSocial Sciences
TopicGender, Feminism, and Media
Canadian institutionsUniversity of New Brunswick
Fundersnot available
KeywordsCognitive dissonanceIdentity (music)PleasureSociologyConsumption (sociology)Representation (politics)MythologyProduct (mathematics)ContradictionAdvertisingSocial psychologyPsychologyAestheticsPolitical scienceBusinessEpistemologyLaw

Abstract

fetched live from OpenAlex

This article explores the relationship between advertisings’ directive to consume and the binary-based “legitimizing myths” surrounding feminine identity found in magazine advertisements by first presenting a theory of gender identity dissonance, and then examining the complexity of marketing gender identity dissonance to women. Key to establishing and developing the relationship between consumption, identity, and pleasure is the dissemination of gender-based dichotomies that work to both create and reinforce stereotypical notions of appropriate female gender identities as well as link self-actualization with the embodiment of contradictory identity positions. To illustrate this point, this article provides an in-depth analysis of the De Beer’s right-hand ring print advertising campaign featured in women’s magazines from 1998 to 2006. Advertisements and information gathered from industry sources indicate that there is a conscious focus within the industry, especially within recent years, towards the representation and utilization of feminine complexity and female gender identity dissonance in product marketing.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.628
Threshold uncertainty score0.293

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.178
GPT teacher head0.361
Teacher spread0.184 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it