Globalization, corporate nationalism and masculinity in Canada: sport, Molson beer advertising and consumer citizenship
Why this work is in the frame
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Bibliographic record
Abstract
Within the context of globalization, nations have increasingly become the object of both production and consumption. Consequently, directly or indirectly citizens are being conceptualized, appealed to and transformed into consumers. A key driving force in this transformation is the diverse range of multinational corporations (MNCs) that engage in what is referred to as corporate nationalism – a process that seeks to capitalize upon the nation as a source of collective identification. This paper sets forth to explore (1) the nature and significance of corporate nationalism within the context of globalization; (2) the nature and significance of the ‘holy trinity’ – sport, beer and masculinity; (3) a case study of one specific Molson Canadian beer advertising campaign to illustrate how it serves as a manual of both masculinity and national identity in Canada; (4) the role of cultural intermediaries in reproducing dominant forms of masculinity; and (5) the implications of corporate nationalism and the holy trinity for understanding the reproduction of masculinity in an increasingly global world.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.000 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.000 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it