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Record W2036012311 · doi:10.5539/ass.v8n15p46

Marketing Strategy of Pay Channels

2012· article· en· W2036012311 on OpenAlexvenueno aff
Fanbin Zeng, Xiaojing Yang

Bibliographic record

VenueAsian Social Science · 2012
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicMarketing and Advertising Strategies
Canadian institutionsnot available
Fundersnot available
KeywordsPublicityScope (computer science)MarketingBusinessChinaChannel (broadcasting)Focus (optics)Quality (philosophy)Service (business)Marketing channelMarketing strategyTelecommunicationsComputer science

Abstract

fetched live from OpenAlex

Pay Channels not only need to improve the quality of their content, but also need to focus on marketing strategy. To develop Pay Channels in China, we not only need to improve the content of the TV programs, but also need to focus on the marketing strategy. So far, we have two main approaches of marketing in China. One is being operated by integration platform; the other is by the Channel itself. Pay channels are not developed so well in China. In this paper, we are going to discuss on the existing problems of pay channels in China and try to find out the effective ways to carry out marketing strategy of pay channels. To improve the situation of pay channels in China, we might take the following measures: 1) Pursue different kinds of sales approach. 2) Provide Free Preview to Expand the Scope of Publicity. 3) Lower charging fee. 4) Establish a perfect customer service system.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.002
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.017
Threshold uncertainty score0.058

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0010.002
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0020.001
Science and technology studies0.0020.001
Scholarly communication0.0070.003
Open science0.0000.001
Research integrity0.0020.001
Insufficient payload (model declined to judge)0.0170.002

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.018
GPT teacher head0.259
Teacher spread0.241 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations1
Published2012
Admission routes1
Has abstractyes

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