MétaCan
Menu
Back to cohort
Record W2039210937 · doi:10.1177/0276146708325396

Co-creating Second Life

2008· article· en· W2039210937 on OpenAlexaff
Samuel K. Bonsu, Aron Darmody

Bibliographic record

VenueJournal of Macromarketing · 2008
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Behavior in Brand Consumption and Identification
Canadian institutionsYork University
Fundersnot available
KeywordsCapitalismContext (archaeology)DemiseEmpowermentConsumerismPower (physics)SociologyCapital (architecture)Social capitalShadow (psychology)ConsciousnessEconomicsMarket economyEconomic growthPolitical scienceSocial scienceEpistemologyPsychologyLaw

Abstract

fetched live from OpenAlex

In this article, we draw on our participant observation in the virtual-technology context of Second Life to explore cocreation's prepossessing claim of consumer empowerment and its connections to contemporary forms of social organization. We conclude that while consumers are genuinely empowered by co-creation practices, this empowerment that frees the consumer in a diversity of ways also offers significant avenues for entrapping the consumer into producing for the firm. In the end, co-creation is a veneer of consumer empowerment in a world where market power, in large measure, still resides in capital. On this basis, we suggest that the seeming demise of capitalism espoused by some scholars is premature to the extent that capitalism has the uncanny ability to meld into newer social formations such as those afforded by Second Life. Thus, a more realistic vision is an interloping of the ethical and capitalist economies.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.009
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: Qualitative
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.014
Threshold uncertainty score0.047

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0030.009
Meta-epidemiology (narrow)0.0010.000
Meta-epidemiology (broad)0.0000.001
Bibliometrics0.0010.001
Science and technology studies0.0090.011
Scholarly communication0.0080.007
Open science0.0010.014
Research integrity0.0020.004
Insufficient payload (model declined to judge)0.0140.002

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.031
GPT teacher head0.257
Teacher spread0.225 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designQualitative
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations169
Published2008
Admission routes1
Has abstractyes

Explore more

Same venueJournal of MacromarketingSame topicConsumer Behavior in Brand Consumption and IdentificationFrench-language works237,207