La fabrique d’une marque Région : le cas de la marque « Auvergne Nouveau Monde »
Bibliographic record
Abstract
Les rgions franaises dsormais confrontes une concurrence accrue entre territoires prennent conscience de la ncessit de renforcer leur attractivit. Le territoire devient un espace stratgique mobilisant le marketing public et se dotant de marques. La duplication aux marques territoriales des approches instrumentales et normatives n'apportent qu'une interprtation partielle de ce phnomne mergeant sous estimant les dimensions innovatrice et processuelle. Cet article se propose de comprendre le processus de fabrique d'une marque rgion, d'identifier les intentions stratgiques, les ambitions et les innovations associes la politique de marque. L'tude du cas de la marque rgionale Auvergne nouveau monde met en vidence l'intrt d'une approche pragmatique. La constitution d'une marque territoire se rvle tre un processus discontinu, collectif et cratif.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.004 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.001 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.001 |
| Science and technology studies | 0.001 | 0.002 |
| Scholarly communication | 0.001 | 0.002 |
| Open science | 0.001 | 0.001 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".