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Record W2041543683 · doi:10.3917/riges.292.0010

Le renforcement de la réputation de l'entreprise

2004· article· fr· W2041543683 on OpenAlexaffvenue
Nha Nguyen, Souad H’Mida Lakhal

Bibliographic record

VenueGestion · 2004
Typearticle
Languagefr
FieldBusiness, Management and Accounting
TopicCorporate Identity and Reputation
Canadian institutionsUniversité de Moncton
Fundersnot available
KeywordsPolitical science

Abstract

fetched live from OpenAlex

Résumé La réputation de l’entreprise est utilisée par le vendeur comme argument de vente et considérée par l’acheteur comme une sorte de garantie de la qualité des produits ou des services qu’il achète. Il est donc primordial pour l’entreprise de bâtir une bonne réputation, de la préserver et, en particulier, de la renforcer pour mieux faire face à la concurrence. Dans le présent article, les auteurs examinent la contribution de deux éléments constitutifs de la confiance du consommateur, à savoir la compétence et la bienveillance, dans le processus de renforcement de la réputation de l’entreprise. Dans un premier temps, le texte montre ce qu’est la réputation de l’entreprise et comment elle peut être formée. Dans un deuxième temps, il met en relief le rôle de la compétence et de la bienveillance de l’entreprise et de son personnel dans l’effort pour accroître la réputation de l’entreprise.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.006
metaresearch head score (Gemma)0.021
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.008
Threshold uncertainty score0.034

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0060.021
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0020.001
Science and technology studies0.0030.005
Scholarly communication0.0080.005
Open science0.0010.003
Research integrity0.0020.002
Insufficient payload (model declined to judge)0.0080.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.009
GPT teacher head0.217
Teacher spread0.209 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations1
Published2004
Admission routes2
Has abstractyes

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