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Record W2044180162 · doi:10.1108/17511061011061694

Building a good solid family wine business: Casella Wines

2010· article· en· W2044180162 on OpenAlexaff
Yvon Dufour, Peter Steane

Bibliographic record

VenueInternational Journal of Wine Business Research · 2010
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicWine Industry and Tourism
Canadian institutionsUniversité de Sherbrooke
Fundersnot available
KeywordsWineryMarketingOriginalityWineFamily businessProduct (mathematics)Value (mathematics)BusinessManagementSociologyEconomicsAdvertisingComputer scienceMathematicsSocial scienceArt

Abstract

fetched live from OpenAlex

Purpose From humble beginnings, Casella Wines has become Australia's greatest wine producer. The purpose of this paper is to describe how the company has become so successful. Design/methodology/approach The paper comprises many quotes from John Castella, Managing Director of Casella Wines, among others, and covers various areas of the business, for example, foundation building, core enhancement strategy, product/market strategy, hiring policy, and brand building. Findings For Casella, real success is measured in terms of how proud the family is to make a contribution to wine making and to Australia, as the country of adoption for its post‐war Italian immigrant founders more than five decades ago. Above all, the winery is much today as it was then – all about sustaining family relationships, sharing good wines with good friends, and passing on wine making skills to the next generation so they can, in due time, carry on the family tradition. Originality/value This paper would make a useful, research‐informed teaching case, highlighting the phenomenal growth of the yellowtail brand and the family business that developed it.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.002
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: Qualitative
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.017
Threshold uncertainty score0.036

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0020.002
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0110.004
Scholarly communication0.0050.004
Open science0.0010.003
Research integrity0.0010.002
Insufficient payload (model declined to judge)0.0110.002

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.053
GPT teacher head0.361
Teacher spread0.308 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designQualitative
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations14
Published2010
Admission routes1
Has abstractyes

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