‘Electricity is running through my veins’: Die Symbiose zwischen Mensch und Technologie in Marshall McLuhan’s Medientheorie
Bibliographic record
Abstract
‘Electricity is running through my veins’: the symbiosis between humankind and technology in Marshall McLuhan’s media theoryIn contrast to a widespread technical-mathematical media model that reduces electronic media to transmission channels, thereby making information into a quantifi able commodity, Canadian media theorist Marshall McLuhan, as early as the 1960s and 1970s, revealed the complex nature of the media irrespective of the contents that it conveyed. According to McLuhan, the media is an extension of the human body that expands human agency, but nevertheless leads to the ‘amputation’ of extended body parts. In this way, the medium becomes a constituent part of the body, while thereby taking on human qualities. Following McLuhan’s media theory, this article reveals the symbiosis between technology and the human body and emphasises the signifi cance of the artist for comprehending contemporary medial-technological reality and for overcoming the challenges that such a reality poses.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.003 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.005 | 0.035 |
| Scholarly communication | 0.007 | 0.008 |
| Open science | 0.001 | 0.003 |
| Research integrity | 0.003 | 0.003 |
| Insufficient payload (model declined to judge) | 0.003 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".