Targeting consumers who are willing to pay more for environmentally friendly products
Why is this work in the frame?
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Abstract
Concerns related to the environment are evident in the increasingly ecologically conscious marketplace. Using various statistical analyses, investigats the demographic, psychological and behavioral profiles of consumers who are willing to pay more for environmentally friendly products. Finds that this segment of consumers were more likely to be females, married and with at least one child living at home. They reported that today’s ecological problems are severe, that corporations do not act responsibly toward the environment and that behaving in an ecologically favorable fashion is important and not inconvenient. They place a high importance on security and warm relationships with others, and they often consider ecological issues when making a purchase. Managerial implications for green marketers and suggestions for future research are discussed.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
The record
- Venue
- Journal of Consumer Marketing
- Topic
- Environmental Sustainability in Business
- Field
- Business, Management and Accounting
- Canadian institutions
- Concordia UniversityRoyal Bank of Canada
- Funders
- —
- Keywords
- Environmentally friendlyMarketingBusinessGreen marketingConsumer behaviourAdvertisingEcology
- Has abstract in OpenAlex
- yes