The Megaphone Effect in Social Media: How Ordinary Consumers Become Style Leaders
Why this work is in the frame
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Bibliographic record
Abstract
Abstract Amassing an audience by blogging is a very recent form of online consumer behavior. Consumers not only seek community as earlier studies show, they also look for taste leadership from certain peers Fashion bloggers take hold of the Internet “megaphone” to broadcast and influence taste within an elaborate social and cultural process. It teaches us some general principles about the ways professional marketing is affected by these “citizen journalists” on social media, and how their behavior is affected by marketers. These megaphone-holding consumers have real power, and their consumer-to-consumer relationships depend upon brands. Brands are increasingly coming to depend upon them as well. Although these bloggers started out as ordinary consumers, they were soon integrated into the professional fashion system and do not oppose it. They therefore pose no threat to professional marketers, but rather offeran alternative marketing opportunity within the complex web of social media.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.012 | 0.011 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.001 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.000 | 0.000 |
| Open science | 0.001 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it