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Record W2061901197 · doi:10.1080/15245000903151010

Exploring Perceived Enablers and Barriers to Social Marketing Use in Public Health Nursing

2009· article· en· W2061901197 on OpenAlex
Kristin Knibbs, Lynnette Leeseberg Stamler

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.
aboutThe title or abstract carries a Canadian signal from the geographic lexicon.

Bibliographic record

VenueSocial Marketing Quarterly · 2009
Typearticle
Languageen
FieldHealth Professions
TopicCommunity Health and Development
Canadian institutionsUniversity of Saskatchewan
Fundersnot available
KeywordsSocial marketingFocus groupHealth promotionPublic healthPublic relationsNursingPublic health nursingMarketingBusinessPromotion (chess)Public Sector MarketingPsychologyMedicineMarketing managementInfluencer marketingPolitical scienceRelationship marketing

Abstract

fetched live from OpenAlex

Public health managers' perceptions of enablers and barriers to social marketing use among public health nurses were examined. Employing qualitative, action research methods, this study incorporated focus groups using nominal group process and group discussion. Eleven public health managers from large urban, small urban, and rural Canadian public health departments participated. Content analysis was conducted on the focus group transcripts, and trustworthiness was strengthened through independent review by participants and subject experts. Several enablers to social marketing use were identified in the areas of educational preparation of nurses and the nature of public health nursing practice. The majority of barriers to social marketing use related to human and financial resources at the system level. In addition, we identified as imperative that managers at those levels responsible for budgetary planning understand the principles of social marketing more fully if they are to be expected to support its use. Social marketing has the potential to positively influence the health behavior of populations. However, if public health nurses and other health-promotion professions are to incorporate this health-promotion strategy more effectively into their practice, issues related to its use must be addressed.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.012
metaresearch head score (Gemma)0.003
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow), Science and technology studies
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.741
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0120.003
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0010.000
Bibliometrics0.0000.001
Science and technology studies0.0060.000
Scholarly communication0.0000.001
Open science0.0000.000
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.212
GPT teacher head0.405
Teacher spread0.193 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it