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Record W2062280616 · doi:10.3917/riges.384.0006

La marque, levier stratégique dans le monde des affaires du sport

2014· article· fr· W2062280616 on OpenAlexaffvenue
André Richelieu

Bibliographic record

VenueGestion · 2014
Typearticle
Languagefr
FieldBusiness, Management and Accounting
TopicWine Industry and Tourism
Canadian institutionsUniversité Laval
Fundersnot available
KeywordsHumanitiesPolitical scienceArt

Abstract

fetched live from OpenAlex

Cet article permet de tirer cinq enseignements sur la marque comme levier stratégique des organisations sportives. Premièrement, une marque sportive prend naissance dans un produit concurrentiel qui entretient l’espoir des fans. Deuxièmement, pour ne pas diluer la marque, il convient de trouver un équilibre entre le noyau et les caractéristiques auxiliaires du produit sportif. Troisièmement, plus les supporters sont impliqués, plus ils se sentent attachés à leur équipe, au point de l’internaliser et de se l’approprier, et ainsi de devenir des « fans-acteurs ». Quatrièmement, avec la mondialisation du sport, de nouvelles occasions s’offrent aux organisations occidentales, que certaines tardent malheureusement à saisir. Enfin, la mondialisation du sport ouvre ses portes aux pays émergents; ces nouveaux acteurs redéfinissent les contours de l’écosystème des affaires du sport ( sport business ).

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.003
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.021
Threshold uncertainty score0.050

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0030.003
Meta-epidemiology (narrow)0.0010.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.002
Science and technology studies0.0050.005
Scholarly communication0.0100.005
Open science0.0010.003
Research integrity0.0020.002
Insufficient payload (model declined to judge)0.0140.002

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.010
GPT teacher head0.199
Teacher spread0.189 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations2
Published2014
Admission routes2
Has abstractyes

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