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Building long‐term orientation in buyer–supplier relationships: The moderating role of culture

2010· article· en· 356 citations· W2063846768 on OpenAlex· 10.1016/j.jom.2010.02.002

Why is this work in the frame?

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

About CanadaIts subject is Canada, wherever its authors sit.

No Canadian affiliation. An affiliation-only frame — the usual design — would never have seen this work. It is one of the works that make the case for inverting the frame.

Machine scores (provisional)

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Opus teacher head0.020
GPT teacher head0.279
Teacher spread
0.259 · how far apart the two teachers sit on this one work
Validation status
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Abstract

Abstract This research investigates buyer–supplier relationships in international markets. Research and practice have shown that buyer–supplier relationships benefit when partners to the relationship exhibit a long‐term orientation. The extant literature suggests that a buyer's trust of a supplier and the supplier's performance affect the buyer's long‐term orientation toward the relationship. We propose that the relative effects of trust and performance on long‐term orientation are moderated by culture – specifically the individualism/collectivism dimension. Hypotheses are tested on data from two individualist and two collectivist cultures, using responses from over 600 purchasing professionals in the United States, Anglophone Canada, Francophone Canada and Mexico. Taken together, empirical findings suggest that cultural differences warrant consideration in developing successful purchasing strategies.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

The record

Venue
Journal of Operations Management
Topic
Customer Service Quality and Loyalty
Field
Business, Management and Accounting
Canadian institutions
Funders
Keywords
CollectivismPurchasingIndividualismWarrantBusinessHofstede's cultural dimensions theoryExtant taxonAffect (linguistics)MarketingUncertainty avoidanceIndividualistic cultureEmpirical researchSocial psychologyPsychologyEconomicsMarket economy
Has abstract in OpenAlex
yes