Determinant Factors of Consumers’ Green Purchase Intention: The Moderating Role of Environmental Advertising
Bibliographic record
Abstract
This paper aims to determine the environmental attitude, product functional aspects as well as cultural values that influence the green purchasing intention and lastly address the role of environmental advertising as a moderator. Inadequate information related to green purchase intention in Malaysia has become a main barrier to local and international marketers to understand consumer behavior to develop a comprehensive distribution and marketing strategies of green products in the country where the trend is still new. A total of 337 self-administered questionnaires were obtained from consumers through convenience sampling. The results indicated that environmental attitude, eco-label and cultural value (long-term orientations) are significant influencers of green purchase intention. Further investigation revealed that environmental advertising enjoys a positive and significant moderating effect on the relationship between the independent variables and green purchase intention. The results provide insights for marketers with respect to the factors influencing consumers green products purchase intention. Also, this paper highlights the importance of culture, environmental advertising, and their linkage towards green purchase intention. This will aid marketers to develop holistic strategies and tactics in accordance with the finding to appeal to consumers, which ultimately achieve the anticipated sales of green products requiring different marketing strategy than conventional products. Implication for marketers is further discussed.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.000 | 0.002 |
| Scholarly communication | 0.000 | 0.001 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".