Fostering Equity Through Downstream, Midstream and Upstream Social Marketing
Bibliographic record
Abstract
The mission of the Lucie and André Chagnon Foundation, Canada’s largest private foundation, is to prevent poverty by contributing to the educational success of young Quebecers. The Foundation embraces a comprehensive approach. It supports parents, community mobilization, and the emergence of a societal movement to advance early childhood development and student retention. The Foundation has also developed an innovative philanthropic partnership with the Quebec government. Social marketing principles and practices are systematically applied in some of its initiatives, such as the promotion of parenting behaviors. In light of the multiple factors associated with complex issues such as child development and equity, social marketers need to go beyond downstream behavior change programs in their quest to make a meaningful contribution. They must increasingly adapt their social marketing practice to the context of community participation (midstream) and policy (upstream) initiatives—wherever they are members of multidisciplinary and multistakeholder teams.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.006 | 0.004 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.001 |
| Science and technology studies | 0.005 | 0.004 |
| Scholarly communication | 0.008 | 0.006 |
| Open science | 0.001 | 0.011 |
| Research integrity | 0.001 | 0.003 |
| Insufficient payload (model declined to judge) | 0.011 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".