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Record W2112766366 · doi:10.5539/ijms.v4n5p139

Market Orientation Practices of Multinationals in Lagos, Nigeria

2012· article· en· W2112766366 on OpenAlexvenueno aff
Adedoyin Rasaq Hassan

Bibliographic record

VenueInternational Journal of Marketing Studies · 2012
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicCustomer Service Quality and Loyalty
Canadian institutionsnot available
Fundersnot available
KeywordsMultinational corporationBusinessMarket orientationMarketingCustomer orientationFinance

Abstract

fetched live from OpenAlex

This paper reports the survey of the Market orientation Practices of selected Multinational Corporations in Lagos, Nigeria using the opinions of four hundred and forty-two (442) purposively sampled respondents who were highly placed officers and managers in those corporations. This study investigates if Multinational organizations in Lagos attach a reasonable level of importance to the activities of their customers/clients and also examines the degree to which they ensure client/customer relationships within their organizations. The findings reveal that the companies investigated attach a reasonable level of importance to the activities of their customers and clients among many other market orientation practices which has led to improved success in their business operations. The study identifies some major problems faced by these multinationals and suggestions are proffered on how they could be ameliorated.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.001
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.007
Threshold uncertainty score0.015

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0010.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0010.001
Scholarly communication0.0010.001
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0010.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.055
GPT teacher head0.371
Teacher spread0.316 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations2
Published2012
Admission routes1
Has abstractyes

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