An Assessment of the Infl uence of Advertisement on Patronage of Beauty Care Products in Lokoja Metropolis, Kogi State, Nigeria
Bibliographic record
Abstract
In order to survive and successfully operate in a competitive environment, makers of beauty care products attach great importance to advertising products. The essence of advertising product is to provide consumers with product information as well as persuading them to buy. The consumers of beauty care products on the other hand dissect relevant information passed on in an advertisement in order to meet their beauty needs. The article intends to find out consumers expectations from beauty care products, and what aspect of advertisement influences patronage of beauty care products of their choice. It is also aimed at determining the extent to which advertisement influences purchase of beauty care products. A survey in Lokoja metropolis discovered that, the expectations of consumers of beauty care products are beauty, freshness, youthfulness, protection and confi dence; and that advertisement largely influence consumer’s behaviour to beauty care products. Key words : Advertisement; Advertising; Beauty care products; Patronage Resume Afin de survivre et de fonctionner avec succes dans un environnement concurrentiel, les fabricants de produits de soins de beaute attachent une grande importance a la publicite des produits. L’essence de la publicite des produits est de fournir aux consommateurs des informations sur les produits ainsi que de les persuader d’acheter. Les consommateurs de produits de soins de beaute, d’autre part dissequer les informations pertinentes transmises dans un message publicitaire afi n de repondre a leurs besoins de beaute. L’article a l’intention de renseigner sur les attentes des consommateurs des produits de soins de beaute, et quel aspect de la publicite infl uences patronage de produits de soins de beaute de leur choix. Il vise egalement a determiner la mesure dans laquelle publicite infl ue sur l’achat de produits de soins de beaute. Une enquete dans la metropole Lokoja decouvert que, aux attentes des consommateurs de produits de soins de beaute sont la beaute, la fraicheur, la jeunesse, la protection et la confiance, et que la publicite largement influer sur le comportement des consommateurs aux produits de soins de beaute. Mots cles : Publicite; Publicite; Produits de soins de beaute; Le patronage
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.002 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.001 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.001 | 0.000 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.001 |
| Insufficient payload (model declined to judge) | 0.003 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".