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Record W2117022799 · doi:10.5430/bmr.v1n1p48

A Study of Consuming Behaviors of Budget Coffee

2012· article· en· W2117022799 on OpenAlexvenueno aff
Li-Mei Hung

Bibliographic record

VenueBusiness and Management Research · 2012
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicCustomer Service Quality and Loyalty
Canadian institutionsnot available
Fundersnot available
KeywordsPurchasingPreferenceProduct (mathematics)BusinessConsumer behaviourSample (material)MarketingAdvertisingRegression analysisEconomicsMicroeconomicsStatisticsMathematics

Abstract

fetched live from OpenAlex

This research aims to explore the benefits of budget coffee shop chains pursued by the consumers, conduct cost effectiveness analysis on product purchases, compare the differences between the different types of consumer characteristics, and attempt to conduct an in-depth analysis on the budget coffee shop chains’ current situations and their relation with consumer behavior. The source of the research sample is 480 randomly selected consumers in Taichung, including 168 males and 312 females. The data was collected via a closed questionnaire, and the linear relationships for basic individual information and consumer behavior in regards to consumer consideration and characteristics were tested via the SPSS version 12.0 of hierarchical regression. The results showed that, amongst elements of consumer considerations, ‘server friendliness’ seems to be most important, and ‘media advertising’ seems to be the least important. As for consumer characteristics, ‘personal preference’ is most important, and ‘coffee has already become a part of life’ is the least important. As indicated from the regression analysis, consumers with monthly incomes between NT$20,000 and NT$30,000 have significantly higher consumer characteristics than consumers with monthly incomes of lower than NT$20,000. Moreover, consumers with steady jobs possess significantly higher consumer characteristics than consumers without jobs. Consumers purchasing more than once a week have higher consumer characteristics than those who make purchases less than once a week, and weekday consumers have significantly higher consumer characteristics than weekend consumers.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.002
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.009
Threshold uncertainty score0.017

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0000.002
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0010.000
Scholarly communication0.0010.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0020.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.113
GPT teacher head0.369
Teacher spread0.256 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations15
Published2012
Admission routes1
Has abstractyes

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