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Record W2117906259 · doi:10.5539/ijms.v6n4p50

Consumers’ Purchase Intentions of Shoes: Theory of Planned Behavior and Desired Attributes

2014· article· en· W2117906259 on OpenAlexvenueno aff
Yun Wang

Bibliographic record

VenueInternational Journal of Marketing Studies · 2014
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Behavior in Brand Consumption and Identification
Canadian institutionsnot available
Fundersnot available
KeywordsTheory of planned behaviorAdvertisingPsychologyControl (management)MarketingConsumer behaviourBusinessNorm (philosophy)PurchasingEconomicsManagementPolitical science

Abstract

fetched live from OpenAlex

Nowadays, females viewed shoes are not considered just footwear to protect and comfort foot, but a fashionproduct for decoration and express self-image. The total annual sale of shoes is NT$ 60 billion in which femaleshoes accounted for about NT$36 billionin in Taiwan.The purpose of this research was to investigate whatfactors make the difference in female shoes purchase intentions? Factors included (1) shoes attributes; (2)attitude, subjective norm, and perceived behavioral control based on Theory of Planned Behavior; and (3)demographic and shopping behavior variables. A total of 450 convenience questionnaires were distributedoutside department stores using Mall-intercept method in Kaohsiung, Taiwan. The results indicated femaleconsumers who have higher purchase intentions of shoes have significant higher appraisal of shoes attributes instyle, colour, collocability, materials and brand name compare to those who have lower purchase intentions ofshoes. In addition, consumers who have higher purchase intentions of shoes have better attitude, subjective norm,and behavior control compare to those who have lower purchase intentions of shoes. Overall, youth femaleconsumers age between 18-35 years old have significant higher purchase intentions than the elder consumers.Additionally, the more shoes quantity and higher shoes purchase frequency consumers have, the higher purchaseintentions of shoes would perceived.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.003
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.264
Threshold uncertainty score0.387

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0030.003
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.063
GPT teacher head0.306
Teacher spread0.243 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations25
Published2014
Admission routes1
Has abstractyes

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