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Record W2125885940 · doi:10.1177/0273475308317704

The Marketing Market

2008· article· en· W2125885940 on OpenAlexaff
Michael D. Basil, Debra Z. Basil

Bibliographic record

VenueJournal of Marketing Education · 2008
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Market Behavior and Pricing
Canadian institutionsUniversity of Lethbridge
Fundersnot available
KeywordsMarketingEconomic shortageImperfectFlexibility (engineering)BusinessJob marketInstitutionPublic relationsWork (physics)EconomicsSociologyPolitical scienceManagement

Abstract

fetched live from OpenAlex

Hiring faculty is a challenge in the field of marketing. One important factor is a shortage of candidates. The problem is exacerbated, however, by an imperfect match between jobs and candidates. This study examines the homogeneity of academic jobs and candidates. Surveys were conducted with both parties. The results show that institutions and candidates are not homogenous. For example, hiring institutions differ in whether they are primarily seeking teaching or research ability and this is predictable depending on whether the institution is PhD granting or not. In addition, three types of job candidates are identified, each looking for something different—work environment, lifestyle, or research support. The lack of homogeneity can complicate the placement of candidates in jobs, but this depends on the distribution of these needs and the flexibility of both parties. Strategies to increase hiring success for hiring institutions are suggested, including assessing needs and competitive advantages.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.004
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.087
Threshold uncertainty score0.290

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0010.004
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0020.002
Scholarly communication0.0090.009
Open science0.0000.001
Research integrity0.0020.002
Insufficient payload (model declined to judge)0.0870.010

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.017
GPT teacher head0.245
Teacher spread0.228 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations14
Published2008
Admission routes1
Has abstractyes

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