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Record W2127431402 · doi:10.5539/ijms.v5n2p66

Consumer Preference for Broiler Meat in Ghana: A Conjoint Analysis Approach

2013· article· en· W2127431402 on OpenAlexvenueno aff
Fidelis Dadzie, Yaw Osei-Asare, John K.M. Kuwornu

Bibliographic record

VenueInternational Journal of Marketing Studies · 2013
Typearticle
Languageen
FieldAgricultural and Biological Sciences
TopicLivestock and Poultry Management
Canadian institutionsnot available
Fundersnot available
KeywordsConjoint analysisBusinessPurchasingPreferenceBroilerMarketingInvestment (military)Service (business)EconomicsFood science

Abstract

fetched live from OpenAlex

Understanding Consumer’s preferences on attributes of broiler meat are the first step to successfully positioning the domestic poultry industry to compete effectively with import substitutes. Data was obtained from 206 consumers made up of households, food service providers and institutions using a structured questionnaire. Using conjoint analysis (CJA), this study analyzes consumers’ preferences for broiler meat attributes in the Greater Accra, Tema and Kumasi Metropolis for the various categories of consumers. Though the preference of the various consumers vary, the results show that while taste, availability and proximity are important attributes, it is the price of the meat followed by the form attributes of the meat that influences the ordering of consumers’ preference in purchasing broiler meat the most. The results have implications for broiler meat marketing and investment in the poultry sector in Ghana.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.005
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.004
Threshold uncertainty score0.018

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0030.005
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.002
Science and technology studies0.0010.000
Scholarly communication0.0010.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0020.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.066
GPT teacher head0.283
Teacher spread0.217 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations37
Published2013
Admission routes1
Has abstractyes

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